Social Media Marketing
Learn Secrets of Growth in the Digital Economy
This program is designed to help you master the art of positioning, storytelling, and go-to-market strategy.
Beginner Friendly
No prior experience required.
Job Pacement Support
Launch your career with internships and job placements.
Flexible Learning
Choose to learn at a pace that fits your schedule.
World-Class Tutors & Mentorship
Learn directly from industry experts.
Certificate
Earn a recognised certificate.
Course Overview
The Social Media Marketing course is designed to help students master the art of building brands, engaging audiences, and driving growth through social platforms.
You’ll learn how to create strategies, manage campaigns, and use analytics to optimize performance across platforms like Instagram, X (Twitter), TikTok, LinkedIn, Facebook, and YouTube.
This practical, hands-on course combines creativity, data, and storytelling — preparing you for roles in brand management, content strategy, and digital campaign execution.
Learning Outcome
- Develop and implement effective social media marketing strategies for businesses and personal brands.
- Create, plan, and schedule high-performing content tailored to different platforms and audiences.
- Manage paid social media campaigns using tools like Meta Business Suite, LinkedIn Campaign Manager, and TikTok Ads.
- Analyze metrics and insights to track ROI, engagement, and growth across all major platforms.
Career Opportunities
- United States – $55,000 – $90,000 USD
- United Kingdom – £35,000 – £60,000 GBP
- Canada – $50,000 – $80,000 CAD
- Germany – €40,000 – €70,000 EUR
- Nigeria – ₦3 million – ₦6 million NGN
- Kenya – KSh 1.8 million – KSh 3.2 million KES
- Remote/Global Roles – $45,000 – $85,000 USD
Career Pathways
- Social Media Manager
- Content Strategist
- Community Manager
- Digital Marketing Executive
- Influencer Marketing Specialist
| Year | Average Global Salary (USD) |
|---|---|
| 2015 | $42,000 |
| 2016 | $45,000 |
| 2017 | $48,000 |
| 2018 | $52,000 |
| 2019 | $56,000 |
| 2020 | $60,000 |
| 2021 | $65,000 |
| 2022 | $70,000 |
| 2023 | $75,000 |
| 2024 | $80,000 |
What You Will Learn
Go from Idea to Impact, become a Social Media Marketer in 3-6 Months.
Module 1 - Introduction to Social Media Marketing
- The evolution of social media and its impact on business
- Understanding platforms and audience behavior
- The marketing funnel and social media touchpoints
- Organic vs paid social: how they work together
- Key metrics: reach, engagement, conversion, retention
Module 2 - Social Media Strategy & Planning
- Creating content calendars and campaign roadmaps
- Building brand tone, messaging, and identity
- Tools for scheduling and collaboration (Buffer, Hootsuite, Notion)
Module 3 - Content Strategy, Creative Development & Storytelling
- Storytelling frameworks and content pillars
- Balancing education, entertainment, and engagement
- Designing for visual impact
- Writing engaging captions and CTAs
- Trends, reels, and viral content strategies
- Tools: Canva, CapCut, Notion, ChatGPT, Figma (for layouts)
Module 4 - Platform Strategy & Community Growth
- Building and nurturing online communities
- Instagram & TikTok – short-form storytelling and trends
- LinkedIn – B2B authority and thought leadership
- YouTube – long-form content, SEO, and monetisation
- X (Twitter) – conversation marketing and real-time engagement
- Managing DMs, feedback, and user-generated content
Module 5 - Paid Advertising & Performance Marketing
- Understanding paid social campaign structure and objectives
- Running ad campaigns on Meta, TikTok, and LinkedIn
- Targeting, budgeting, and A/B testing
- Audience targeting, lookalike audiences, and retargeting
- Understanding ad metrics and reporting (CPC, CTR, ROAS, CPM)
Module 6 - Analytics, Growth & Community Management
- Tracking performance using native insights and Google Analytics
- Managing online communities and handling feedback
- Building brand loyalty and influencer collaborations
Module 7 - Influencer Marketing, Collaboration & B2B Social Media
- Develop a complete 360° social media campaign for a brand or personal project
- Define objectives, create content calendars, set up ad campaigns, and report on results
- Build your professional portfolio (case study + content samples)
- Personal branding for social media professional
Module 8 - Capstone Project
- Identifying and partnering with influencers and creators
- How to build influencer contracts, briefs, and deliverables
- B2B social media strategies for LinkedIn and YouTube
- Employer branding and thought leadership
- Measuring campaign ROI and brand lift
Flexible and Affordable Payment
Frequently Asked Questions
I don’t have a tech background.
70% of our graduates started with zero tech experiences. Our beginner-friendly approach starts with basics and builds progressively
I can’t afford it
Up to 50-100% scholarship coverage available. You only pay registration and certification fees upfront.
I don't have time
Flexible learning schedules including evenings and weekends. Complete the program while maintaining your current job.
Will I actually get a job?
Guaranteed internship placement + access to exclusive job board with 500+ partner companies actively hiring our graduates
