Product & Digital Marketing
Become a World-Class Product & Digital Marketing Specialist
Launch Products People Can’t Ignore. Master the art of positioning, storytelling, and go-to-market strategy.
Beginner Friendly
No prior experience required.
Job Pacement Support
Launch your career with internships and job placements.
Flexible Learning
Choose to learn at a pace that fits your schedule.
World-Class Tutors & Mentorship
Learn directly from industry experts.
Certificate
Earn a recognised certificate.
Course Overview
The Product & Digital Marketing course equips students with the strategic and practical skills to plan, launch, and scale products in a digital-first world.
You’ll learn how to combine product thinking with performance-driven digital marketing — from understanding customers and positioning products, to running campaigns that convert across channels like search, social media, and email.
This course is ideal for aspiring marketers, founders, and product professionals who want to master how growth truly happens in tech and business.
Learning Outcome
- Develop and execute integrated marketing strategies for digital products and services.
- Use tools like Google Analytics, Meta Ads, SEO tools, and email marketing platforms to attract and retain customers.
- Understand and apply product marketing frameworks for positioning, messaging, and go-to-market (GTM) launches.
- Measure performance using data-driven insights to optimize campaigns and achieve business goals.
Career Opportunities
- United States – $75,000 – $120,000 USD
- United Kingdom – £45,000 – £80,000 GBP
- Canada – $60,000 – $100,000 CAD
- Germany – €50,000 – €85,000 EUR
- Nigeria – ₦4.5 million – ₦9 million NGN
- Kenya – KSh 2.3 million – KSh 4 million KES
- Remote/Global Roles – $65,000 – $110,000 USD
Career Pathways
- Digital Marketing Specialist
- Product Marketing Manager
- Performance Marketing Analyst
- Growth Marketer
- Marketing Strategist / Consultant
| Year | Average Global Salary (USD) |
|---|---|
| 2015 | $60,000 |
| 2016 | $64,000 |
| 2017 | $69,000 |
| 2018 | $74,000 |
| 2019 | $79,000 |
| 2020 | $84,000 |
| 2021 | $89,000 |
| 2022 | $96,000 |
| 2023 | $102,000 |
| 2024 | $108,000 |
What You Will Learn
Go from Idea to Impact, become a Digital Marketing Specialist in 3-6 Months.
Module 1 - Foundations of Product & Digital Marketing
- What is product marketing vs digital marketing — and how they connect
- Understanding digital marketing and its channels
- Role of marketing in product growth
- The customer journey and marketing funnel
- Key marketing channels and how they work together (SEO, SEM, Social, Email, Content)
Module 2 - Market Research, Buyer Personas & Positioning
- Identifying audiences and market opportunities
- Building buyer personas and mapping user journeys
- Understanding customer pain points and segmentation
- Crafting product messaging and unique value propositions (UVPs)
- Competitor analysis and SWOT frameworks
- Case Studies
Module 3 - Performance Marketing Fundamentals
- Paid ads on Google, Meta, and LinkedIn (PPC)
- Using Google Tag Manager (GTM) for event tracking and remarketing
- Campaign setup, targeting, and budgeting
- Conversion tracking and analytics
Module 4 - Content, Social Media & Email Marketing
- Crafting content strategies for awareness and engagement
- Social media campaign planning and community building
- Influencer and partnership marketing for brand amplification
- Email marketing automation and customer nurturing sequences
- LinkedIn & email marketing for B2B lead generation
Module 5 - Go-To-Market (GTM) Strategy & Product Launch
- Developing a GTM strategy: objectives, channels, and audience mapping
- Pricing models and product lifecycle management
- Pre-launch, launch, and post-launch campaign phases
- Aligning product marketing with sales and customer success teams
- Metrics for evaluating launch success
- Case studies: Successful tech product launches
Module 6 - CRM, Automation & Lifecycle Marketing
- Introduction to CRM systems: HubSpot, Zoho, and Salesforce basics
- Introduction to Automation
- Automating marketing workflows
- Designing lifecycle journeys: Awareness → Activation → Retention → Referral
- Data segmentation and personalization for improved engagement
Module 7 - Analytics & Optimization
- Web analytics and conversion tracking with Google Analytics 4 (GA4)
- Landing page building and optimization
- A/B testing and funnel optimization
- Reporting and growth insights
Module 8: SEO & SEM
- SEO essentials: on-page, off-page, and technical optimisation
- Keyword Research
- Paid Search Campaign
Module 9: Capstone Project
- Build a full-stack marketing strategy for a product (B2C or B2B)
- Set up campaigns, track metrics, and present outcomes
- Design a marketing portfolio showcasing case studies and metrics
- CV, LinkedIn, and personal brand optimization for job placement
Flexible and Affordable Payment
Frequently Asked Questions
I don’t have a tech background.
70% of our graduates started with zero tech experiences. Our beginner-friendly approach starts with basics and builds progressively
I can’t afford it
Up to 50-100% scholarship coverage available. You only pay registration and certification fees upfront.
I don't have time
Flexible learning schedules including evenings and weekends. Complete the program while maintaining your current job.
Will I actually get a job?
Guaranteed internship placement + access to exclusive job board with 500+ partner companies actively hiring our graduates
